Introduction

NoTime, a content creator with a decade of experience, initially focused on gaming, starting with titles like Call of Duty and later delving into the world of FIFA. He cultivated a dedicated community across various social media platforms, including Twitter, Twitch, and Instagram. Over the years, he became increasingly frustrated with the FIFA franchise's lack of innovation and business practices that appeared to disregard the gaming community's concerns.

As he was exploring alternatives, NoTime stumbled upon Sorare, though he can't recall precisely how he discovered the game. It was while watching a YouTube video featuring Fiago that he first became intrigued by Sorare. Afterward, he decided to check if there were any German content creators covering the game. He identified a small but enthusiastic group of creators, which further fueled his interest.

NoTime was captivated by Sorare's potential and made a conscious decision to embark on a comprehensive project centered around Sorare, with the goal of keeping his community well-informed about this exciting new endeavor. He initiated this journey by creating a YouTube video in which he announced his commitment to Sorare, expressing his enthusiasm and intention to invest around 3,000 euros in the game. His initial focus wasn't solely on financial gains. Instead, he considered this phase an experiment, aiming to actively participate in various Limited competitions to generate a wealth of engaging content for his audience.

Simultaneously, he harnessed his background knowledge of trading in games, and cultivating player portfolios. However, this financial aspect was not his primary emphasis. He aimed to showcase the connection between FIFA and Sorare to his predominantly FIFA-focused and trading-oriented community. He highlighted the contrasting dynamics between FIFA Ultimate Team, where player card values depreciate over time, and Sorare, a game intrinsically linked to real-world player performance, where players own and control their cards. This contrast piqued his interest because of the potential for long-term value growth in Sorare.

NoTime emphasized that Sorare was still evolving and refining its user experience, and it had not reached the level of polish seen in FIFA. This led him to acquire diverse Limited stacks, allowing him to participate in various competitions, including the Underdog, Specialist, and regional divisions like Asia and America.

Within just one month of his journey, he managed to secure a Unique card, a significant achievement considering his relatively small community, which typically consisted of around 20 viewers during his regular Twitch streams. NoTime expressed his gratitude for the loyalty and support of his community, which trusted him to guide them in their Sorare journey.

Reflecting on his experiences, NoTime was impressed by the receptiveness of his audience to Sorare, a new venture that required financial investment. By showcasing his gameplay, strategies, and enthusiasm, he made Sorare seem reliable and appealing to his followers. He acknowledged that others had recognized Sorare's potential but often engaged with the game briefly, pursuing quick success through affiliations and simply leaving after a short period.

NoTime's goal remained unwavering: to sustain long-term engagement with Sorare, connect with the Sorare community, and promote the game within his circle. He believed he had done a commendable job in achieving this objective and expressed his excitement about the future, especially with the introduction of the cash wallet, which facilitated the onboarding of new managers.

Although he considered selling his entire Limited card collection at one point, he ultimately decided against it to maintain a strong connection with his community. He believed that limiting his involvement to Rare or Super Rare cards might alienate newcomers who didn't share the same level of gaming experience. NoTime wanted to cater to individuals with various budgets, ensuring that anyone from his community could relate to his Sorare journey, even if they only observed a single team in the Limited competition.

Furthermore, he maintained a separate account for a "RoadToGlory" team, focusing on a free-to-play approach. This endeavor involved building lineups week after week on his streams, and he found it personally gratifying as he witnessed the Sorare community's steady growth. In his view, this was a compelling aspect of Sorare's appeal.

Initial budget

In retrospect, NoTime was not initially involved in the world of cryptocurrency. However, he observed that the price of Ethereum had significantly dipped, which caught his attention as a newcomer to the crypto sphere. Given his background in FIFA card trading, he recognized the inherent potential in cryptocurrencies and found the current low price of Ethereum quite appealing.

The combination of his fascination with Sorare and his content creation plans seemed like an ideal opportunity to venture into the cryptocurrency market. This decision was financially well-timed for him.

Approaching this new endeavor cautiously, NoTime adopted a mindset of being prepared to accept a complete loss. He was determined not to put himself in a risky position and made a significant investment, what he referred to as an "all-in" approach.

As previously mentioned, he initiated this journey by investing 3,000 euros.

First card

First strategy

NoTime embarked on his Sorare journey with a clear strategy in mind. He carefully scouted Limited cards and gradually amassed cards from approximately 10 different teams, ensuring he could create a diverse roster capable of participating in various Limited divisions.

His primary objective was to assemble a roster of players who consistently scored well and had a high start rate, with a particular emphasis on L40. Additionally, he preferred players with contracts exceeding a year with their respective clubs. This approach aimed to minimize risks and maintain a long-term perspective.

To maintain a balance between risk and reward, NoTime refrained from investing in high-performing goalkeepers, which he considered too expensive. Instead, he focused on players who might not be at their best currently but had the potential to shine in the future.

Simultaneously, he aimed to create engaging content for his audience and sought players who saw regular playtime. Winning rewards was also a significant motivation, as the gameplay dynamics were different at that time, with three Tiers in the Limited format.

He emphasized that his approach did not prioritize any specific division, as his main goal was to participate comprehensively across all divisions. There was no single "dream team" for podium finishes or top-10 rankings; instead, his strategy was characterized by balance. NoTime felt confident with each division and team he managed, leading to weekly surprises where he could potentially secure rewards in various divisions, whether it was America, U23, or others.

Selling strategy

In the early stages of his Sorare journey, NoTime received some referral rewards. However, he chose to retain the majority of these rewards. Even if some of these players had a relatively low market value, often around 1 or 2 euros, he opted not to sell them immediately. His reasoning behind this decision was his belief in the potential for these players to gain value over time.

NoTime's approach was characterized by patience and a long-term perspective. He preferred to hold onto his players unless there was a clear indication that they had the potential to be upgraded. He did not encounter a situation where it was evident to him that a particular player was underperforming to the extent that he needed to part ways with them.

As a result, he retained the majority of his players, demonstrating his commitment to nurturing and growing his Sorare collection.

Winning ratio

NoTime's primary goal in Sorare was to secure the best possible rewards. He expressed a strong preference for Tier 3 and higher rewards, considering them much more valuable compared to Tier 5. His rationale was rooted in the fact that Tier 3 and above cards had a greater chance of finding a place in his lineups, making them more useful for his long-term strategies.

Despite occasional instances where his squad might not secure wins for several game weeks, NoTime did not engage in constant optimization efforts. Instead, he maintained a long-term perspective on his Sorare journey. He had set a budget of 3,000 euros for his Sorare endeavors and did not plan to invest additional funds.

Even in situations where his players faced injuries or setbacks, he remained committed to his roster. He preferred to stick with his players, valuing the relationship he had developed with them and the long-term potential they held, even if immediate success was not guaranteed.

Reflecting on his first year in Sorare, he cherished the special moments that arose. NoTime believed that playing consistently with the same set of cards in his collection and finally achieving a strong position and substantial rewards provided the best gaming experience. This continuity and connection with his players were significant sources of satisfaction in his Sorare journey.

Sorare content creators that inspired NoTime

• LucarSorare
• Dansen
• Scoreadvise
• Olinho80
• FUTlovers

Evolution of the strategy

"Just after I bought all my Limited cards and reached my Unique cards and received other cards as referrals, I got into Rare Cap 240. At this point it was the All Star division and you could reach the thresholds. My main strategy after playing Limited was to go for the thresholds and I documenting that in my live streams. No matter if I got 15 lineups in Limited, if I win the threshold in Rare, at the end of the week, then it was a good week for me. If something else happened, it is good as well. But my strategy is almost the same because I bought new cards for the Cap 240 division focused on the European calendar. I bought players who are always playing, have contracts with their clubs and are making solid AA scores. These are still the things I am looking for.

The risk is to buy a goalkeeper for 500 euros and then he is getting injured for example. I have a nice example of that because a content creator bought a Super Rare team and bought Lafont for 1 500 euros but he got injured during the first game. Injuries can happen at any time.

Since the beginning, I want to have my risk level as low as possible and have solid players. In my opinion, if you play like this, your frustration will not be extreme if you don’t reach the thresholds every week. So it would have been more frustrating for me if I have bought a solid team in Rare which has theoretically, on paper, the potential to get me thresholds regularly week after week. The thing is that, with that kind of team, if you miss during one week, the frustration would be high.

My strategy is going for the low risk and if I don’t win during one week I am sitting here and saying “okay, let’s go for the next week”. This strategy is totally fine for me and it allows me to enjoy the game week after week even if I don’t win some rewards."

Next Sorare plans

"I will follow the product, optimize my content and try to do my best about it. I am looking forward to see the product grow and I would like to look back in two years to say “WoW, it was the best decision to go into that.”

I’m open to every sport. The potential of me playing another sport is totally possible. I’m open to everything regarding the gameplay."

Vision for Sorare for the next 2 years

NoTime envisions a significant future for Sorare within the next two years, anticipating that the platform will become much more mainstream and take the lead in the market. He perceives a substantial growth potential for Sorare.

Furthermore, he anticipates that other platforms may emerge attempting to replicate Sorare's success due to its innovative approach and active community engagement. NoTime was genuinely impressed with Sorare's commitment to listening to its user base and consistently implementing valuable updates.

He believes that American football might be the next sport to be integrated into the platform, and there may be further expansions to include more sports in the future. In his view, the future appears promising for Sorare.

NoTime's strong conviction is that, within two years, Sorare will emerge as the largest and most prominent sports product in the market.

Hall of Fame

• Celentano
• Glesnes
• Gazdag
• Elber
• Geertruida

Bonus - Content Strategy Discussion

Upon discovering Sorare, NoTime made an immediate decision to create content around the platform. He recognized that in Germany, there were only a handful of content creators in this niche, which presented a significant opportunity. He saw the potential to fill this content gap and engage with football enthusiasts in ways that had not been explored before.

NoTime emphasized the unique opportunity to discuss football endlessly, both locally and internationally, thanks to the community aspects of Sorare, whether on Twitter or Discord. He believed that Sorare added an extra layer of interest to football, which made it even more captivating. Therefore, he was eager to create content from the very beginning and was unafraid of potential challenges, including the risk of financial losses or skepticism about the legitimacy of Sorare.

Financial gains were not the primary focus for him when he embarked on his Sorare journey. While he acknowledged the potential for long-term financial benefits, his primary motivation was the enjoyment of playing with the players he admired and experiencing each gameweek. He noted that market prices were volatile, but this aspect did not deter his enthusiasm.

NoTime cherished the interaction with his community and with other communities within the international Sorare community. He highlighted how Sorare had expanded his interest in leagues such as MLS and Asia, sparking his fascination with players from these regions. He also mentioned that Sorare's introduction of the NBA had similarly deepened his interest in basketball. He found the connection between Sorare, sports, and clubs to be captivating and thoroughly enjoyed playing the game.

His current focus was on educating others about what was possible with Sorare. He aimed to connect football with Sorare in his content creation efforts, emphasizing that football was a common passion that could bridge the gap between the platform and potential new users. NoTime engaged in various content formats, including short clips on Instagram, TikTok, and YouTube. He was also initiating a weekly series on his channel dedicated to Sorare, with the goal of building a substantial audience around the game.

NoTime saw the current niche status of Sorare as a substantial opportunity for growth. He expressed a desire to create new content formats related to the game and align his efforts with Sorare's product development. He also praised Sorare's communication with creators, highlighting the collaborative potential. He looked forward with anticipation to what the game could achieve in the coming years, both for the platform itself and for content creators like himself.

How difficult is it to create content about Sorare?

NoTime emphasized that simply presenting facts about Sorare is insufficient for growth, as it's not enough to expect people to join the community or the platform solely based on these details. Instead, he stressed the importance of connecting Sorare with football. By building a bridge between real-world sports and the advantages offered by Sorare, one can demonstrate to people that they should pay attention.

In his view, linking football with Sorare is a straightforward task. However, generating new interest requires going beyond Sorare-only content. Given the small niche nature of the platform, relying solely on Sorare-related content is limiting in terms of reaching new audiences.

As an example, NoTime mentioned his new YouTube channel, where he shares Sorare-specific content. He noted that the viewership for these videos typically hovers around 1,000 people, but these viewers are usually individuals who are already familiar with Sorare and actively searching for related content. To attract new individuals to the game and potentially secure referrals, he emphasized the importance of creating a bridge between real sports facts and Sorare.

This approach involves integrating elements like player comparisons, sports news, showcasing the cards, and incorporating clear call-to-action messages. By starting with the main topic of real sporting events and then gradually introducing Sorare as an exciting complement, content creators can effectively capture the interest of new audiences. Staying within the small Sorare niche, he argued, would limit one's ability to grow and expand their reach.

Best types of Sorare content for people that does not know Sorare

NoTime stressed the importance of striking a balance when creating content for Sorare. He outlined a multi-step approach to effectively engage and educate potential newcomers:

1. Attention-Catching: To initially capture the interest of individuals who may not be familiar with Sorare, it's essential to highlight the platform's winning and rewards potential. Showcasing tangible benefits, such as the ability to win prizes and money, can be an effective way to grab their attention. This step serves as an introduction to Sorare's advantages.
2. Educational Content: After piquing the interest of new audiences, the next step is to educate them about Sorare and how the platform works. NoTime emphasized that it's crucial to convey that while Sorare can be a lot of fun, it's not necessarily straightforward for beginners. Content creators should share their personal experiences and challenges during their initial gameweeks. This education phase helps newcomers better understand the platform's intricacies.
3. Call to Action: Once individuals have gained a basic understanding of Sorare, it's appropriate to provide them with a call to action, such as inviting them to sign up using a referral link. However, the goal is not just to get people to sign up but to ensure they stay engaged in the game.
4. Ongoing Support and Education: To retain new users, it's crucial to continue educating them about Sorare and answering any questions they may have. This ongoing support and education ensure that newcomers are well-informed and comfortable with the platform. It also enhances their overall enjoyment of the Sorare experience.

In summary, the recommended approach involves first showcasing Sorare's advantages to attract attention, followed by a commitment to creating educational and entertaining content. This strategy not only introduces people to the platform but also helps them become informed and engaged participants in the Sorare community.

Content for Sorare managers

NoTime pointed out that individuals who are already actively engaged in Sorare are often seeking value within the platform. To cater to this audience, he suggested several content strategies:

1. Scouting Information: Providing scouting information is a valuable content strategy. However, NoTime acknowledged that scouting effectively can be a challenging task, but delivering insights into players or squads that are performing well can be a great option.
2. Educational Content for Beginners: Creating content specifically designed for beginners can help newcomers understand the game. For instance, videos explaining the best Rare Cap 240 teams or similar topics can be helpful. This content can serve as a stepping stone for people who are not yet familiar with the game.
3. Engagement and Feedback: Engaging with your audience and soliciting their feedback is essential. By asking questions like, "What are you guys interested in?" and actively listening to their responses, content creators can uncover topics and ideas that resonate with their audience. This approach ensures that the content aligns with the audience's interests.
4. Highlighting Undervalued Cards: A promising content strategy is to focus on cards that are currently undervalued in the market. This can help users identify potential investment opportunities and value in their card collections.

By implementing these strategies, content creators can offer even more value to their already engaged audience and contribute to a more dynamic and informative Sorare community.

Social platforms

All platforms are interesting for me because there are so many angles. YouTube are for the people who are looking into it at a certain time and you have people who are joining the livestream because they would like to talk about football, about potential lineups, about potential DNPs, about new players who are joining the squads, etc… Every platform has advantages and disadvantages. I would recommend Instagram stories for example. I am posting stories everyday, it is not only about Sorare but the people are seeing how much engaged I am. I am showing “this player is injured again” and it is like daily entertainment. So that is why people follow my stories. On the other hand, you have Twitter where you can ask some questions and interact more with people. You can follow the journeys of people on so many different platforms.

I would not say that there is a main platform where you can perform better. You have to use all platforms and maximize their potential to just show the people how engaged you are and if they see that you have a lot of fun and that you are engaged, then the chances are higher that people will follow your journey and start themselves to play Sorare.

Content planning

NoTime shared insights into his content creation process, highlighting that he doesn't follow a fixed schedule but focuses on finding interesting topics to cover. His routine involves exploring subjects related to both the gaming and football aspects, and he looks for opportunities to integrate Sorare into these topics.

Once he has identified these engaging topics, he proceeds to write scripts for his videos. During the weekends, he typically dedicates time to write scripts for multiple videos, and he estimates that it takes him around three hours for this task. After scripting, he records the videos, covering all the topics he has prepared. This results in raw video material.

The final step in his content creation process involves editing, which he acknowledges is a time-consuming task. He emphasized the importance of effective time management to balance his content creation efforts.

NoTime's approach is rooted in delivering a combination of education and entertainment to his audience. He stressed that the quality of the output depends on the quality of the input. While he doesn't strictly adhere to a routine, he does recommend a structured approach where content creators identify topics, write scripts, and then engage in recording sessions, followed by the editing phase. This approach helps content creators maintain a consistent flow of engaging and informative content for their audience.

Why a channel dedicated to Sorare?

NoTime explained the decision to split his content and create a dedicated channel for Sorare. He described his substantial growth over the past year, mainly due to creating football-related content, with a particular focus on FIFA. However, he recognized that Sorare attracted a different audience and had specific age-related considerations.

He wanted to engage with an audience of individuals aged 18 and older, and he had observed younger individuals during his streams who he felt should not be involved with Sorare. To cater to his desired demographic, NoTime made the conscious choice to create a separate channel dedicated exclusively to Sorare.

On his main channel, he indicated that he would still produce some videos related to Sorare, particularly short-format content. The primary Sorare-specific content would reside on the dedicated channel, serving the niche he wanted to build.

NoTime expressed confidence in his ability to establish a strong Sorare community in Germany and, in collaboration with those around him, aimed to develop original content and build the niche. This represented his project for the current season, focusing on cultivating a dedicated and age-appropriate audience for his Sorare-related content.